How to Persuade: Credibility
· 3 min read
Credibility is the character or the perception of authority, credibility or experience of the speaker. It is called Ethos by the ancient Greeks.
Credibility is the character or the perception of authority, credibility or experience of the speaker. It is called Ethos by the ancient Greeks.
Empathy is the emotional connection a speaker makes with the audience. The ancient Greeks called it Pathos.
Reason is the form of logic and rationality or evidence offered to the audience. Logos is Aristotle's word, the root of the word 'logic.'
When you are standing in front of an audience, think about your feet.
Yes, your feet.
Whenever you forget about your feet, your legs and your arms, they will start to speak for you. And sometimes they will say some weird things.